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Blockchain Ad Platform AdEx to Partner with Video Entertainment Platform Stremio

· August 10, 2017 · 1:00 pm

Blockchain-powered ad exchange AdEx will partner with video entertainment platform Stremio to deploy its solutions in the platform’s application.


AdEx to Team Up with Stremio

AdEx is an ad exchange that offers blockchain solutions for the entire online advertising industry. It seeks to entitle end users to decide which ads to see by specifying their preferences and to ensure transparency and fairness for advertisers and publishers.

Stremio, on the other hand, is a semi-open source video entertainment platform launched in 2015. It is designed to host and deliver any kind of video content within the same application. Stremio app has been downloaded by 4 million people so far.

Just like other video platforms, Stremio monetizes through third-party ads. However, most advertisement placement solutions entail non-transparency and complexities related to bidding and publishing and are widely criticized within expert communities.

AdEx diagram

About the AdEx Advertising Platform

AdEx offers a blockchainized solution that ensures automatic payouts for ads to publishers, and guarantees transparency to advertisers. The work on AdEx’s solution is still underway, but the parties have agreed to deploy it when the AdEx team completes the development.

According to AdEx CMO Vanina Ivanova:

The AdEx and Stremio teams will be working closely together on the integration of our solution in their platform once the exchange becomes fully operational. We are looking forward to implementing AdEx in a real-world environment as it will demonstrate the full range of new capabilities and advantages that the blockchain technology can offer to the online advertisement industry.

Trial by Fire

Once deployed, AdEx can work with any platform. This might prove to be the ultimate real-world test since the Stremio app already has millions of users worldwide. Due to Stremio’s huge audience base and variety of content, the platform is of interest to advertisers from multiple industries.

Nikola Hristov, Head of Adtech at Stremio, stated:

We believe that incorporating such a reliable solution for ad serving in our platform would dramatically enhance our operations and bring the technologies of monetizing to a whole new level. Partnership with AdEx could be a first step in creating the online advertisement industry of tomorrow.

The AdEx team has expressed its confidence that their solution can be smoothly integrated with Stremio, empowering advertisers to reach a multi-million person audience immediately upon integration.

[Disclaimer: This is a sponsored article.]

Can AdEx build a better online advertising model? How will it benefit both advertisers and viewers? Let us know what you think in the comments below.


Images courtesy of AdEx, AdobeStock

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Čvn 27

Decentralized Ad Platform Developer AdEx Announces Token Sale

· June 27, 2017 · 2:30 pm

In an official blog post published today, decentralized ad exchange platform AdEx has announced that it will be holding a token sale, which is scheduled to begin June 30th, 2017. The project seeks to raise 40 000 ETH over the course of the crowdsale.


About the AdEx Project

Current advertising networks like Google AdSense, Adsterra, ShareASale, and others are fraught with problems, not the least of which are ad fraud and lack of consumer privacy.

AdEx aims to change all of that by developing a decentralized blockchain-based ad exchange that will benefit all parties – advertisers, publishers, and consumers – while bringing data security, fraud protection, clear and accurate reporting, and numerous other advantages of blockchain technology to the online ad market.

Co-founder and CEO of AdEx Ivo Georgiev explains:

Co-founder and CEO of AdEx Ivo Georgiev

The solution offered by AdEx seeks to benefit all parties involved in the online advertising ecosystem, which means end users as well as advertisers and publishers, while removing unnecessary and downright risky elements currently associated with centralized infrastructure.

Once launched, the AdEx Network will enable transparency for advertisers, better ad serving control for publishers, and more control over privacy and ad preferences for consumers.

The Technology Behind the AdEx Platform

Developed on the Ethereum blockchain, one of the core strengths of the AdEx platform will be its use of smart contracts. A smart contract is a piece of software, executed on the Ethereum blockchain, that contains all of the terms, rules, and regulations for negotiating the terms of a contract. It automatically verifies the contract and then executes the agreed upon terms.

In the case of AdEx, these smart contracts will ensure the removal of third party intermediaries and ensure complete transparency of the entire system, from ad selection and tracking to bidding and payment.  The complexities of choosing and tracking ads and facilitating bidding and payment will be defined in these smart contracts, simplifying and securing the entire process.

AdEx diagram

To mitigate the high costs associated with storage on the blockchain, AdEx will be utilizing IPFS (InterPlanetary File System) to host advertising related media such as images, videos, and larger data. Developed in 2014 by Protocol Labs, IPFS is described as a peer-to-peer hypermedia distribution protocol that allows for fast, secure storage and retrieval of data.

The AdEx team is also working on prototypes that incorporate several second layer solutions that will operate on top of Ethereum. These solutions will enable advertisers and publishers to easily interact while avoiding any potential blockchain limitations regarding speed and transaction fees. AdEx plans to implement IOTA as a future second layer to further improve the platform’s scalability.

Because AdEx is designed to be compatible with most of the existing ad tech industry, the process of adoption and integration by publishers and advertisers is easy. AdEx can be used in websites, mobile and desktop applications, and even embedded devices.

ADX Tokens and the Token Sale

The crowdsale, which begins on June 30, 2017, and runs through July 30, 2017, will fund the initial development and adoption of the AdEx advertising network. AdEx tokens (ADX) will use ERC20, a standard protocol for smart contract systems powered by native tokens. This will ensure the platform’s compatibility with other Ethereum-powered solutions.

AdEx token crowdsale

In order to estimate and optimize the perfect supply of native tokens for the token sale, AdEx has partnered with WINGS Foundation, the developer of WINGS DAO. The project also engages the social graph of the WINGS DAO crypto-experts to maximize potential project backers who can serve as product champions and evangelists, allowing AdEx to quickly go to market.

The terms of the ADX token sale are as follows:

  • Crowdsale duration: 1 month
  • Start date: June 30, 2017
  • End date: July 30, 2017
  • Total number of ADX tokens: 100,000,000
  • Number of ADX tokens available for sale: 80,000,000
  • Currencies accepted: ETH
  • Token price: 1 ETH = 900 ADX
  • Campaign cap: 40,000 ETH

Over the course of the token crowdsale, 80% of all ADX tokens will be available for distribution among the supporters. Of the remaining twenty percent, 16% will be reserved for developers and advisors, which will be vested for a year to ensure the smooth development of the platform. The remaining 4% will be distributed between WINGS DAO community and the bounty campaign participants, as shown in the picture below.

AdEx 20% distribution breakdown

During the campaign, only ETH transactions will be accepted. The address for contributions will be published at tokens.adex.network once the token sale has begun.

Future Plans

The first AdEx advertising platform prototype is scheduled for release as early as February 2018. It will include basic core features such as an ad bidding system, a front-end for advertisers publishers, and an SDK for publishers. The prototype will primarily focus on native and display advertising.

To ensure transparency, the prototype will undergo a stringent audit by an independent third party prior to release and its code will be completely open-source.

In the year following the successful release of its prototype, AdEx will focus heavily on business development as determined by both market needs and community feedback. During this time, AdEx plans to roll out major improvements to the platform, including user targeting and reporting, full integration of SDK, and video advertising.

By January 2019, AdEx plans to release AdEx v.2, which seeks to accommodate the needs of the increasing number of publishers and advertisers using the platform. The v.2 solution will essentially be a complete technological revamp, scaling the entire solution upward and possibly extending to other blockchains such as Aeternity or RSK.

Do you think the AdEx advertising platform will adequately address the shortcomings and failures of the current online advertising industry? What do you think is the most exciting aspect of this project? Let us know in the comments below.


Images courtesy of AdEx, AdobeStock

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Úno 02

Ethereum Drives First Decentralized Ad Platform: Etherboard

Source: bitcoin

Etherboard

February 1, 2016 – etherboard.io launches the first smart-contract driven ad-space, in a proof of concept similar to the million dollar homepage. The board allows anyone to pay Ether for pixels on the 1000×1000 area, as well as replace old changes at a premium. This development could make running individual ad-space much more profitable.

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Etherboard Is A Simple Smart Contract

At first glance Etherboard seems like a cool gimmick using Ethereum, a cryptocurrency that’s been gaining a lot of notoriety in the past few months. As it stands, though, the current advertising market is heavily centralized with brokerage fees on server and provider sides. The Etherboard is completely peer-to-peer, cutting down the process to a direct transaction without intermediaries.  A generalized implementation for smart contract advertising could disrupt the entire market if it shows similar efficacy and adopts standard ad serving practices. Furthermore, It enables smaller businesses and individuals to get their name out by providing a platform where lower-priced alternatives are severely lacking.

Etherboard works as follows: you start an Etherboard contract instance using geth or a GUI frontend, then send commands through the contract to set a space to the desired image with x,y, and hex RGB color values. Each pixel change charges you a small amount of ethereum, depending on how many times that pixel has been used. This is all achieved with around 150 lines of code. The contract is open and posted on the site, so peer auditing is a given. This style of doing business is easier to govern for programmers than lawyers, and is more accessible to anyone with an interest in doing business with the smart-contract’s creator.

What Etherboard truly showcases, however, is the power of smart contract applications. They can streamline complex processes that take time, energy and manpower to the point of being trivially simple, while removing room for user error. The decentralized nature of smart-contracts enable the individual in places usually bogged down by lawyers, brokers, and payment processors to conduct business in a way never before possible for a small first party. Expect to see more surface applications for smart contracts in areas of the web dominated by centralized services and large corporations (looking at you Google.)

What applications do you see coming to smart-contract development? Be sure to let us know in the comments!


Images courtesy of Wikimedia Commons, etherboard.io

The post Ethereum Drives First Decentralized Ad Platform: Etherboard appeared first on Bitcoinist.net.

Ethereum Drives First Decentralized Ad Platform: Etherboard

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