Dub 04

India Becoming the ICO-Marketing Hub for Crypto Platforms

· April 4, 2018 · 3:00 pm

India may be most well known for its Taj Mahal and Golden Temple. However, it is gaining a reputation in the crypto community as a place to find an extremely affordable provider of marketing services.


Marketing can be expensive, whether in-house services or outsourcing. In the fast-moving crypto world, it will also help in determining how successful your ICO will be. This in itself is a multi-billion-dollar industry, with, according to The Times of India, almost $3 billion being raised last year.

Having similar features as the good old crowdfunding business model, ICOs first rely on making their target market aware of their platform’s services before getting them to part with their hard-earned cash or crypto. This is where the marketing part comes in, and it also seems that this is where Indian marketing agencies are coming in too.

A Different Way of Marketing

More and more crypto platforms are outsourcing their ICO-marketing needs to predominantly Indian agencies. Not only do they offer a cheaper choice, these firms are also using apps like Telegram and crypto-industry-specific platforms to market these ICOs. This is quite significant as it means that these start-ups won’t have to deal with the recent bans by Google and social media giants, Facebook and Twitter.

However, even without the bans, Salim Ali does not believe that these big corporations are the way to go anyway. Ali is the CEO of Loyakk, a “blockchain-powered enterprise relationship management platform”, with an upcoming ICO. He said:

Facebook and Google AdWords hardly generate demand (for ICOs). Only a person new to the space would be googling about it.

Growing Business

Growing Business

Karnika Yashwant is the CEO of Key Difference Media, a Chennai-based marketing agency. He had this to say:

Two or three months ago, there were only a few platforms that helped in advertising. Now, a company going for an ICO will have a few hundred proposals from new marketing companies that are sprouting in India.

Yashwant has provided marketing services for 14 ICOs, most of which were led by European clients.

Saving Money

In addition to crypto community groups on Telegram,  ICO clients usually also choose to advertise through a range of crypto websites. In the case of the latter, Yashwant added:

For a banner in a cryptomedia website, you’d have to dish out $10,000 a week.

This is a hefty sum, but usually payable in fiat or virtual currency. However, even though an ICO could net millions, platform founders could be looking to save money in the initial stages, which could be why the more affordable option of Indian agencies could be so alluring.

What do you think of crypto platforms using cheaper Indian marketing agencies for their ICOs? Let us know in the comments below!


Images courtesy of Shutterstock, DepositPhotos

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Kvě 11

Bitcoin Price Stagnates, What Happens Next?

Source: bitcoin

Bitcoin coins

This week has witnessed tension in the world of Bitcoin. For the most part, the currency has been on a relative bull run since this price observance series began. Users witnessed a bit of a drop amidst worry regarding claims made by a certain Dr. Wright, but afterwards, the price found its way back on the rise.

Also read: Bitcoin is Back: Price Rises Nearly $15, Returns to $460

Bitcoin Price Movement Slows Down

For the first time in a while, bitcoin has hit a bit of a stagnant position. With a $4 drop at press time since our previous price piece, it’s safe to say that not much is in the works, and those of us who recently experienced terror or fear are taking this as a potential moment to ease the adrenaline in our systems and enjoy some much-needed relaxation.

Right now, the sentiment regarding where the price will go next appears to be split right down the middle, with some confident it will explode in its trek up north, and other feeling the coin is destined for a spill. YCombinator president Sam Altman, for example, believes bitcoin is about to enjoy a particularly high note in what he feels will be a glorious future. The Silicon Valley entrepreneur explained on Twitter:

“I am currently the most bullish on bitcoin I’ve been, and all my bitcoin friends are the most bearish. Hmm.”

Others, however, feel the strains of positivity leaving their mindsets. As one source states:

“The market is struggling to make a new high since last week. Could this be the final push to resistance? At the time of writing the push has not produced a new high (since last week) in any of the exchange charts… Traders would be prudent to wait for the market to either establish trade above the resistance zone – or below the rising trend line support – before opening a position.”

The lack of certainty regarding bitcoin has got some of us sitting on edge. By now, however, we should be completely aware that bitcoin is not always predictable, and could change at virtually any moment. The simple fact is that if we haven’t gotten used to this, it’s probably time to turn away and never look back. But many of us refuse to do so simply because our trust for bitcoin is there and refuses to leave. Sure, certainty is never an option, but those of who deal in bitcoin on a regular basis are fully aware of the safety, independence and other benefits it wholeheartedly offers, and we can only stare upon bitcoin’s future with wide, proud eyes and see a large, luminescent glow emerging from the end of the winding tunnel.

Do you foresee a drop a rise in the btc price price? Post your comments below!


Images courtesy of leaprate.com.

The post Bitcoin Price Stagnates, What Happens Next? appeared first on Bitcoinist.net.

Bitcoin Price Stagnates, What Happens Next?

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