Led 03

MIT: Blockchains Will Become ‘Boring’ in 2019

‘Boring’ isn’t usually a word associated with blockchains. However, according to a recent article by MIT Technology Review, that’s exactly what they will become this year — as well as more useful.


You don’t have to be a crypto veteran to know that this industry is famously volatile. The highs and (mostly) lows of recent months are characteristic of the crypto space. An 80 percent drop in value from one year to the next is par for the course in this 10-year-old space. 80 percent increases in one month can also happen, just look at Ethereum.

Dangerous, volatile, unstable, speculative–these are all words you expect to hear when you mention cryptocurrency, but ‘boring’ doesn’t usually appear. And yet, according to MIT, that’s exactly what will happen in 2019:

In 2017, blockchain technology was a revolution that was supposed to disrupt the global financial system. In 2018, it was a disappointment. In 2019, it will start to become mundane.

2018 Was a Year of Disappointment – And Progress

While the focus for many has been on price throughout 2017 and 2018, a large chunk of the blockchain community has been getting on with business as usual. Yes, some of the magic may have left the blockchain space. That’s only natural after so much over-promising and marketing hype.

However, this year will see many excellent projects making good on their promises and delivering what they proposed in their ICOs. 2018 may not have been the best year for prices, but blockchain technology has seen more innovation than any other year.

If you need evidence of that, look no further than the progress the Lightning Network has made in this image below.

Institutions and Big Business Are Getting In

According to the MIT article, if you want a sign that blockchains will finally start to bear fruit this year, look no further than the fact the both Walmart and Wall Street are getting in on the game.

Walmart has been testing a private blockchain system for years and seeing success tracking foods around the world in the supply chain. In 2019, the global giant will make this system mandatory for its leafy green vegetable suppliers to join by Q3.

Moreover, despite the cryptocurrency market displaying worrying lows and losses in 2018, the parent company of the New York Stock Exchange, ICE, is bringing Bakkt to the market in early 2019 after an incredible first round of funding.

Bakkt just raised a sensational $182.5 million from big-name investors like Microsoft, Pantera Capital, and BCG.

Fidelity is also throwing its hat into the ring with a custody service for crypto assets called Fidelity Digital Assets. Whatever the outcome of Bakkt, Fidelity, and crypto this year, blockchain technology is being taken extremely seriously by institutions.

Smart Contracts to Be Used for Real-World Issues

Ever since smart contracts came about, their potential for real-world use has been undeniable. But alongside that, the potential for great damage is also high. There are still many bugs in smart contracts that have to lead to huge losses in funds such as the Parity Wallet loophole.

However, smart contract technology has been improving and several companies will be showcasing smart contracts in the real world this year.

why use blockchain

The problem of “garbage in garbage out” (or in technical terms, having a trustworthy source of data in the form of an “oracle”) has been solved by companies like Chainlink launching the first, “provably secure, decentralized oracle network” ensuring the data is trustworthy using cryptography.

We can expect to see smart contracts used in the legal field and at basic contract completion level this year. There’s even the possibility of state-backed cryptocurrencies as eluded to by Christine Lagarde, head of the International Monetary Fund, as a way of accelerating financial inclusion.

It’s unlikely that FedCoin will happen next year. In fact, it’s rather unlikely that it will happen at all when you consider that adding a central authority to cryptocurrencies rather defies the point in the first place.

But with all the new projects launching in 2019–actual working solutions and not just ideas–real institutional funds and backing, blockchains may be getting boring but they are certainly going to start being useful.

Do you agree with MIT’s prediction? Share your thoughts below!


Images courtesy of Shutterstock

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Pro 01

WePower (WPR) – Why It’s Poised to Outmuscle Bitcoin in December

WePower (WPR) is in the spotlight this week for bridging green energy and blockchain technology. WPR looks like a solid contender to outperform Bitcoin returns in December.


Niche Cryptocurrencies

Every week provides new opportunities to find undervalued cryptocurrencies. These cryptocurrencies can produce returns far in excess of BTC. As BTC looks to recover from recent slumps many altcoins should trend with it. This week is no different as WePower (WPR) stands out for numerous reasons.

Cryptocurrencies that solve an issue plaguing society by integrating the blockchain are the most successful. BTC 00 has been the dominant digital currency but many others have emerged that do specific things. These ‘niche’ cryptocurrencies have a tendency to provide the highest returns.

Here’s a look at what is expected of the top three digital currencies for the remainder of 2018, to help you make an informed trading decision.

Think Ethereum (ETH) going back a few years. ETH 00 was one of the original ICO platforms, which filled the niche of launching blockchain cryptocurrencies and projects. The presale ICO price was $0.30. That means every $30 ETH goes up from $0.30, the presale purchasers make 100x. At a price of $300, the ICO purchasers made 1000x. For every dollar invested they made $1000. Returns like this should not be anticipated. However, returns far in excess of BTC’s are more simple to attain if focusing on niche markets.

Previously cryptocurrencies like GoChain were highlighted and subsequently returned in excess of 200%. Many other niche cryptocurrencies were highlighted in the weeks prior and will be analyzed in weeks to come.

One thing became increasingly clear, niche cryptocurrencies, on large exchanges, with depressed market caps have a tendency to pump strongly against BTC.

This points to one specific cryptocurrency this week: WePower (WPR).

What is WePower?

 What is WePower? WePower (WPR) 00 is a blockchain based green energy trading platform. WPR fuels renewable energy production by enabling developers to raise capital by selling their production up front in the form of tradeable Smart Energy Contracts.

WPR is one of the few cryptocurrencies that enables corporate energy buyers to contract energy directly from green energy producers at below-market rates. What is most impressive is their next generation trading platform. Eventually, this platform will allow P2P (person to person) instead of just B2B (business to business) transactions.

To access the WePower platform, the native token WPR must be used. WePower created a niche market for the transmission of green energy and to interact with the platform the WPR token must be used. This creates actual utility for the WPR token. WePower has the platform, the utility, the niche, a market, and the necessity the world faces to counteract raising global temperatures.

Many complain that blockchain technologies are destroying our environment. Recent estimates predict more than 1% of global electricity is going toward ‘mining’ digital currencies. However, WPR is the blockchain niche that is different. They are facilitating the trading of green energy in a transparent manner.

Quarter 3 & Quarter 4

Quarter three saw WPR conduct a countrywide energy tokenization test across Estonia, successfully. The WePower platform also underwent significant testing in July and can now be interacted with online.

Quarter four is more exciting with WePower becoming operational in Spain, Estonia and Australia resulting in WPR soaring to above 700 Satoshis. BTC almost immediately fell and WPR corrected with it. The most important quarter four event and news is yet to come, which is specifically why WPR is in the spotlight this week.

WPR plans to distribute donated green energy amongst their token holders in December. For those interested in WPR the timing to accumulate would be prior to this event as it comes with ‘free’ green energy. WePower wants to demonstrate their platforms functionality and utility.

What better way is there than donating energy to token holders to demonstrate the actual utility of the WPR?

WePower’s team is composed of over 60 individuals and they are currently concentrating their business in Australia. Even as this bear market has stifled progress in the space, making financing increasingly difficult to come by, WPR has been hiring and building. Out of thousands of cryptocurrencies that let their projects become obsolete in prior months, WPR has done the opposite.

In the last two months, WPR has added a Chief Information Security Officer, Michael John, the former Director of Operations at the European Network for Cyber Security. The engineering team in Tallinn added Head of Products along with engineers from the top energy projects in Europe. Beyond engineers and security officers, WPR also added data scientists and advisors to guarantee they are prepared with their platform.

While most projects have remained stagnant through this bear market WPR has positioned themselves for success in December and quarter one of 2019. With WPR peaking above 700 Satoshis following operations beginning in Spain, Estonia and Australia this number should be well within reach as the date of energy distribution approaches.

WPR is one of the niche cryptocurrencies that if they can continue to meet their roadmap deadlines should see their minuscule market cap trend upward. With a target of 700 Satoshis by the end of December WPR could be in line for over a 50% climb in the short term.

Conclusion – WePower the Future 

When all the attention is focused on one aspect of cryptocurrency, divert yours to another. This week Floyd Mayweather and DJ Khaled made headlines for their promotion of ICOs. Individuals fascinated with cryptocurrencies have been puzzled with BTC’s retraction to under $4,000. This is the ‘news’ that is meant to distract.

The next few months have major events including almost every major U.S. exchange getting involved in the trading of Bitcoin and cryptocurrencies. Now is the time to DYOR (do your own research) and find the needle in a haystack cryptocurrency.

The needle in a haystack found this week was WPR. One of the few cryptocurrencies poised for success with a functioning platform, impressive team, continuous expansion, and an actual niche market.

There are plenty of sh*tcoins and scams in crypto. Instead of spreading animosity in the space it is better to focus on strong products with teams that represent leadership in the blockchain industry.

WPR demonstrates leadership in both blockchain and green energy.

To read the Crypto King’s prior articles or to get in contact directly with him, you can on Twitter (@JbtheCryptoKing) or Reddit. The King is the founder of ANON and actively trades cryptocurrencies.

[Disclaimer: This views expressed in this article do not reflect the views of Bitcoinist and should not be taken as financial advice.]


Images courtesy of Shutterstock, Bitcoinist archives

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Říj 05

$30 Million New York Condo Tokenized on Ethereum Blockchain

The future of real estate and the mortgage business are set to be revolutionized by tokenized properties.


Now Everyone Gets a Slice

A $30 million Manhattan building has become New York City’s first luxury property to be tokenized on blockchain. The building is located in East Village and contains twelve 1,700 square foot condos. The entire property is now represented by an unconfirmed number of tokens on a public blockchain, and each token stands for a fractional value of each property.

Tokenizing the property now allows people with a small amount of money to invest in real estate and this could be a game changer for those living in expensive cities with sky-high property prices. Ryan Serhant, the celebrity star of Bravo’s Million Dollar Listing New York brokered the deal. Serhant explained to Forbes that tokenized property and financing could:

[…] remove the unruly pressure of traditional bank financing, which is much healthier for the project and all of the stakeholders.

Manhattan, NYC

Blockchain Will Bring a Real Estate Revolution

This new method of digitally representing ownership of tangible assets on blockchain has already taken hold in the world of fine arts — a Warhol painting recently auctioned for $5.6 million via Ethereum blockchain.

The sale of the New York property was the result of a partnership between blockchain tokenization experts Fluidity and Propellr, the latter of which is a digital assets firm. Propellr CEO Todd Lippiatt believes that blockchain technology and tokenized assets will revolutionize the real estate and securities market as “traditional securities structures and issuance frameworks haven’t evolved in a long time.”

Do you think tokenized properties level the playing field for all investors? Share your thoughts in the comments below! 


Images courtesy of Bitcoinist archives, Shutterstock.

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Srp 21

UPS Files For a Patent for Blockchain-based Shipping System

Despite the fact that the overall cryptocurrency market has declined with around 70 percent since January 2018, interest in blockchain-based technology grows stronger. Yet another major company, UPS, demonstrates its serious intentions for implementing DLT in its operations.


UPS Boards the Blockchain Bandwagon

The shipping giant UPS has filed an application for a patent with the US Patent & Trademark Office.

The company seeks legal protection for a system which takes advantage of blockchain-based technology for storing different types of information within a distributed ledger network. The data includes details about the package’s destination, its actual movement, as well as transportation plans and others of the kind. The patent reads:

An exemplary method comprises receiving and storing in a distributed ledger service offers for transporting a shipment unit; receiving and storing in a distributed ledger shipment unit data comprising an origin, a destination, and transportation parameters; matching service offers stored in the distributed ledger to the shipment unit data to generate a transportation plan for transporting the shipment unit in accordance with the shipment unit data […]

 The shipping giant UPS has filed an application for a patent with the US Patent & Trademark Office.

Blockchain in the Shipping Industry

UPS is not the first major company to explore the possibilities of distributed ledgers in the shipping industry.

The Commonwealth Bank of Australia (CBA) recently shipped and tracked as much as 17 tons of almonds using distributed ledger technology, as well as smart contracts and Internet of Things (IoT). The project was carried out in collaboration with five international and domestic supply chain leaders. Speaking on the matter, CBA Managing Director of Industrials and Logistics in Client Coverage Chris Scougall said:

Our blockchain-enabled global trade platform experiment brought to life the idea of a modern global supply chain that is agile, efficient and transparent. We believe that blockchain can help our partners reduce the burden of administration on their businesses and enable them to deliver best-in-class services to their customers.

How do you think blockchain technology can enhance the shipping industry? Don’t hesitate to let us know in the comments below!


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Čvc 23

Gary Gensler: From CFTC Chair to Blockchain and Cryptocurrency Educator

Gary Gensler was chairman of the U.S Commodity Futures Trading Commission (CFTC) between 2009 and 2014, right after the global financial crisis. Today, Gensler is part of MIT’s Digital Currency Initiative, lecturing students on blockchain technology and cryptocurrencies.


Gensler was instrumental in dealing with some of the cleanup from the global financial crisis of 2008. He implemented new regulation whilst at the U.S CFTC for the unregulated swaps market which played a central role in the crisis. His work at the U.S CFTC was successful and the new oversights were implemented in advance of other regulators taking actions to mop up after the crisis.

Teaching Blockchain and Cryptocurrency at MIT

After leaving the CFTC Gensler became finance chairman for Hillary Clinton’s 2016 presidential campaign and bid. Gensler has now joined the Massachusetts Institute of Technology (MIT) Sloan School of Management and lectures on blockchain technology and cryptocurrencies.

Bullish on Blockchain

In a recent interview with The Wall Street Journal, Gensler confirmed he is “bullish” when it comes to blockchain, describing it as mimicking the distributed nature of society. However, his past work at the CFTC has left him with a “sober” eye on fast-growing financial technology.

Despite not being directly involved in U.S politics right now he has agreed to help both Republicans and Democrats in matters of cryptocurrency regulation.

Regulators Need to Bring Clarity

Regulators Need to Bring Clarity

Speaking at the MIT Technology Review’s Business of Blockchain conference in April 2018, Gensler said that government officials needed to look to regulate the larger cryptocurrencies as well as new ICO tokens.

“The SEC and regulators need to bring clarity,” said Gensler, many cryptocurrencies “are operating outside of U.S. laws.”

Gensler was quoted in a subsequent debate over Ripple describing it as a “noncompliant security” due to its centralized distribution model.

The CFTC is Better Placed to Regulate the Sector

Last week, July 19, 2018, Gensler spoke at U.S Congressional hearings on cryptocurrencies and blockchain technologies giving five reasons why he believes blockchain technology can make a real difference in the financial sector.

Gensler said blockchain lowers costs and risks and can give stability and prevent illicit activities if regulated. But, the U.S Securities and Exchange Commission (SEC) and U.S CFTC have a role to play as the ICO market is ripe with scams and fraud and there are gaps in U.S law, especially when it comes to exchanges.

Gensler also believes the U.S CFTC is better placed to regulate cryptocurrency markets.

Do you agree with Gensler? Who is better placed to regulate cryptocurrencies in the U.S, the CFTC or the SEC? Let us know what you think in the comments below.


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Čvc 09

IOTA Smart City Project Granted €20 Million in EU Funding

The +CityxChange consortium, which includes the IOTA Foundation, has won a bid to lead a new smart city lighthouse project under an EU research and innovation program. A total of €30 million euros worth of backing has been committed, the majority from the EU, for seven EU cities to experiment with smart positive energy innovations.


A total of 25 enterprises and organizations, including distributed ledger technology innovator IOTA, form the +CityxChange consortium. The group, which will be led by the Norwegian University of Science and Technology (NTNU) in the project, competed against 11 other proposals to become the lighthouse project for developing energy independent cities.

Blockchain Technology to Improve Quality of Life in European Cities

Over the next five years, the European cities of Trondheim, Limerick, Alba Iulia, Pisek, Sestao, Smolyan, and Voru will experiment with using digital services, including blockchain and peer-to-peer technology, to improve quality of life and generate more energy than they consume. Their experiences will be shared with cities across Europe to continue the wider development of the smart city ethos.

The funding of €20 million euros will be provided by the European Research and Innovation program Horizon 2020. Some of the project partners will add €10 million euros of “in-kind” efforts towards local implementation of demonstration projects in Trondheim and Limerick.

The +CityxChange project was commended by independent experts for showing that it will contribute to the wider roll-out of “Positive Energy Districts” across Europe.

The energy solutions proposed will include local governments and residents “involving the entire district energy value chain, extending to high-level policymakers and cities, universities, large enterprises, distributed network operators, SMEs, and not for profit organizations.”

Aligned with IOTA

Aligned with IOTA

Describing the project as “100% aligned” with the IOTA Foundation’s DNA and an ambitious open innovation, Wilfried Pimenta, Head of Business Development at the IOTA Foundation said:

Smart cities is one of the fastest growing cross-sectorial arenas of innovation for IOTA. Building on our work and partnerships across mobility, energy or data marketplace, these smart city ecosystems bring it all together.

The Norwegian co-founder of the IOTA Foundation David Sønstebø is excited about the project and to be working with Norway’s largest university NTNU:

Being able to explore and demonstrate the utility of IOTA within the smart city context in numerous cities across Europe will be incredibly valuable going forward.

The enterprises, universities, and not-for-profits involved include:

IES R&D, Powel AS, University of Limerick, Energy Agency of Plovdiv, Future Analytics Consulting, Research2Market Solutions, ISOCARP, TrønderEnergi Kraft AS, ABB Norway, ATB, AVIS Budget Group, Statkraft Varme AS, ESB Innovation RoI Ltd, ESB Networks, Ove Arup & Partners SAU, FourC AS, R.Kjeldsberg, Smart MPower, Space Engagers, Colaborativa, Officinae Verdi, NHP Eiendom, and GKinetic Energy Ltd.

+CityxChange aims to help the cities involved in the project achieve their goal of sustainability, with zero emissions, and 100% renewable energy by 2050.

Do you think fully sustainable city ecosystems are possible? Can blockchain and distributed ledger technology help to achieve this?


Images courtesy of AdobeStock

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Čvn 17

Keplertek: Special Sale Due to Incredible Demand (June 19th-June 21st)

· June 16, 2018 · 10:00 pm

How do you feel about a future that is fueled by the constant drive of wanting to achieve true greatness, by helping mankind in all aspects of life? If this sounds like something you see happening or want to see in the near future, Keplertek is the right project for you. The unprecedented combination of the up-and-coming industries of Robotics, AI, and the Blockchain will change the world in ways we cannot yet imagine! 


Due to very high demand for KEP during all stages of the Pre-ICO, Keplertek decided to give the cryptocurrency community one more opportunity to participate before the start of the initial coin offering.

The Special Sale will start on the 19th of June 2018 at 8 PM UTC+4 and conclude on the 21st of June 2018 (8 PM UTC+4), giving investors exactly 48 hours and one last chance to take advantage of the generous 30 percent bonus offered during Pre-Sale.

Should you have reserved tokens before the Pre-Sale but missed out on your purchase due to not triggering the reservations in time, worry not — all previous reservations are still active during this stage and are waiting to be triggered!

The centerpiece of Keplertek’s innovative project is Kepler Universe, a platform that will make it possible for tech and financial geniuses from all around the world to connect and work on the technology of tomorrow.

The sad truth is that there are so many talented people with life-changing ideas and the potential to change the world, but most of them are never realized due to a lack of funding, experience, or infrastructure. By providing this infrastructure, Kepler will change the way we view technology and how we approach fundraising, as well as teambuilding, worldwide. Leave behind the outdated boundaries set by the biggest players in the field and join the revolution.

After selling out all tokens assigned to the Pre-Sale within the first week (2 weeks ahead of schedule), Kepler’s team, consisting of over 50 brilliant minds (with 100 additional international members), is working hard to prepare for its ICO and to ensure the smooth launch of KEP and Kepler Universe.

The ICO will start on June 26th, offering a 20 percent bonus during the first stage, decreasing to 10, 5, and eventually 0 percent. KEP will then hit major exchanges right afterward and have the alpha version of Kepler Universe ready by Q3 of 2018.

Take your future into your own hands and seize the opportunity to get involved with the best project out there on the ground floor. Complete KYC and get ready for June 17th, it WILL pay off – don’t let this be another missed opportunity and reap the rewards of your early discovery!

Also, don’t wait until the last minute, it only took 24 hours for Kepler to sell 400.000 tokens during Pre-Sale. Join the Special Sale and make a revolutionary investment into a limitless future, from which we will all one-day benefit!

For more information visit www.keplertek.org and the following links:

Whitepaper: https://www.keplertek.org/v2/WP.pdf
Facebook: https://www.facebook.com/Keplertek/
Twitter: https://twitter.com/KeplerTek
Instagram: http://instagram.com/kepler.tek
Linkedin: https://www.linkedin.com/company/keplertektechnologies/
Medium: https://medium.com/@KeplerTek
Telegram: https://t.me/KeplerTechnologies

What do you think about Keplertek? Let us know in the comments below!


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Čvn 15

What Does the Future of ICO Advertising Look Like?

· June 14, 2018 · 10:00 pm

Due to the notorious volatility and unregulated nature of cryptocurrencies, many organizations and even governments are jumping on the bandwagon to ban them.


As we move further into 2018, even the big tech firms are starting to put their foot down on crypto advertising. Such a huge widespread ban has the potential to severely hinder the future development of the crypto industry.

Google and Facebook Have Banned ICO Advertisements

Some of the Internet’s largest advertising platforms, including Facebook, Twitter, and YouTube, have completely banned any advertisements promoting ICOs and cryptocurrencies.

As of June, even Google will be banning the advertisement of crypto – including ICOs, wallets, and exchanges, etc.

 There has been a lot of speculation as to why this has happened. Some speculate that it is merely an attempt to protect their users (and their reputation) from fraudulent ICO and token scams and Ponzi schemes, while others have even suggested that these websites could be feeling threatened by the increasing popularity of blockchain technology.

But regardless of the reasons behind these bans, one thing is becoming clear – ICO marketing has become increasingly difficult.

 ICOs Are Looking for New Ways to Gain Exposure

As it stands, some of the main ways to promote ICOs include:

  •  Going on a roadshow and speaking at conferences to elicit interest, growing a brand and being exposed to potential investors.
  •  Ordering press releases and getting them published on popular websites that are frequented by crypto enthusiasts.
  •  Joining in discussions on popular social media websites – such as Facebook groups, Reddit, Telegram, Quora, LinkedIn groups, and specialized forums.

If you really want to succeed, it’s likely you’re going to have to leverage all of these methods and more.

Hopefully, after a while – if your offer is good enough – your idea will spread among users through word of mouth and you’ll be able to tone down your efforts slightly. But until then, you need to work hard to get your message out.

Can Decentralized Platforms Be A Powerful Channel to Promote ICOs?

One up-and-coming blockchain platform, known as 2Key, is introducing a brand-new model that rewards users for sharing valuable information.

It might just be the new go-to platform for blockchain startups looking to gain exposure.

2Key is a decentralized global referral network. Its goal is to become the go-to platform used to share information about products, services, and events. The platform encourages the free-flow of valuable information through human referral chains.

This is made possible through the platform’s Multi-Step tracking technology that makes it possible to track and reward every user involved in the link-sharing chains.

Using this technology, anyone can easily create their own referral link based on a smart contract, define their goal (such as more exposure, leads, or sales), and incentivize the human network to share this message to achieve it.

It even incentivizes users to share beneficial information by directly rewarding them with tokens.

As time progresses and 2Key continues to develop, the platform could become the go-to solution that ICO organizers choose instead of running bounties for their users.

 Another platform that’s built a lot of momentum is Wings.AI.

While the core functionality is to forecast and predict the amount an upcoming ICO is going to raise, the benefit Wings can bring to the table is ICO discovery and word-to-mouth buzz marketing.

The Wings community is comprised of crypto enthusiasts and investors that are constantly seeking new projects to evaluate. Through the Wings platform, users are exposed to new projects on a weekly basis, and they are required to run due diligence evaluate the project and share their findings on social media and on the Wings platform.

In some cases, this can create a network effect, where thousands of people engage with a project, ask questions, provide feedback and discuss it with each other.

How Are Users Rewarded?

With 2Key’s case, the platform features its own multi-party state channels protocol. This allows links to automatically perform self-tracking and information sharing as they are distributed.

This enables 2Key’s smart contracts to automatically reward the entire chain whenever a result is achieved.

Users will be rewarded with the 2Key Ethereum utility tokens in return for successfully referring other users. These tokens can be exchanged or used to purchase other services within the network.

With Wings.AI, users are rewarded in tokens based on how accurate their predictions were.

This incentivizes users to run a good due diligence, improve their rating on the Wings platform and grow their reputation.

 The Future of Advertising

There are a huge number of predictions about how advertising will change in the future that can be applied to the ICO industry.

Perhaps one of the biggest changes we will witness is the ever-increasing personalization of advertising.

Long gone are the days when the best way to advertise was to put up a massive banner advert in the middle of the city center that would attract the attention of everyone who passed by.

In today’s society, the best advertising is that which is highly targeted. A study by Rocket Fuel revealed that 80% of Millennials see value in brands engaging them with personalized offers.

Platforms like 2Key that are part of the moment shifting advertising away from the hands of big brands, back into the control of the human network, could act as a major catalyst for changing the future of advertising.


Images courtesy of 2Key, Wings.ai, AdobeStock

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Čvn 14

‘Leonardo da Vinci’ Puts Mona Lisa Painting on the Blockchain

· June 13, 2018 · 11:00 pm

Bitcoin core developer Peter Todd defended Blockchain art startup Verisart against Terence Eden June 13 after claims the company believed he had painted the Mona Lisa.


‘Obvious Fraud’

In a Twitter discussion, Todd alleged Eden, who currently runs Open Standards for the UK Government Digital Service (GDS), “misunderstood what Verisart is” after the company uploaded the famous painting to the Blockchain with Eden as the creator.

Verisart began trading in 2015 and describes itself as “applying blockchain technology to combine transparency, anonymity and security to protect your records of creation and ownership.”

“Verisart is a tool to collect and timestamp evidence, not an authoritative blockchain; his Mona Lisa claim is obvious fraud [without] evidence,” Todd wrote.

Eden had originally published details of his experiment with Verisart in a blog post June 12.

Allegedly, Verisart had required only “an email address” and “a photo of the Mona Lisa from Wikipedia” as “proof” he had painted it.

“I don’t understand the blockchain hype,” Eden subsequently wrote on Twitter.

A startup has certified my artwork & placed their verification on the bitcoin blockchain. Now art dealers & auctioneers can feel secure that I am the original artist. One small problem… I am not Leonardo da Vinci!

Blockchain ‘A Big Improvement’

Blockchain’s ability to tighten up the art sales process have formed the focus of a growing number of business initiatives in recent years, with high-profile schemes targeting the upper echelons of the collector world.

Critiquing Eden meanwhile, Todd nonetheless suggested the real value of Blockchain at Verisart lay beyond the benefits Eden claimed did not exist.

“What Verisart’s tech – specifically [open timestamps] – prevented… [Eden] creating backdated evidence. If he tried to forge that evidence, it’d still show up as being created recently, and thus be suspicious,” he continued.

That simple guarantee is a big improvement over the status quo.

What do you think about Terence Eden vs. Verisart? Let us know in the comments section below!


Images courtesy of Shutterstock, Twitter

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Čvn 11

Healthheart / Keyqo Announces New Security Product

· June 10, 2018 · 8:00 pm

On top of a successful rebranding from HealthHeart, Keyqo has announced significant progress towards the release of their new healthcare IT security product.


In a recent update, CEO Mark Rudnitsky, described the product as follows:

For this first phase, we are developing a security monitoring tool, which tracks the transfer of sensitive data within and out of a given clinic’s network. We have a small ‘agent’ that gets installed on each machine on the network. It monitors all traffic coming in and out of that machine. It interfaces with an intrusion-detection system (IDS), which tells it certain ‘patterns’ to look for, which indicate patient data is being compromised. If those patterns are detected by the agent, it will report to a central server with what it found. The server will take those logs, encrypt them, and store the information on a private blockchain (this is a requirement so we’re HIPAA-compliant). So no matter if the machine is compromised by an attacker, the logs can never be modified. There’s a dashboard/admin console that the end user utilizes to see any alerts or indicators of compromise, as well as separate tools for storing customer data, reporting, and billing.

Velvetech, Keyqo’s software development partner, has provided an estimate of Phase One completion in about three months. First to be completed are the IDS and blockchain components, with the agents and dashboard following later.

Blockchain technology

While the original blockchain EHR concept has been temporarily placed on hold, Rudnitsky seems optimistic on the pivot to HCIT security software:

The cost of healthcare data breaches is higher than it’s ever been. Every single record breached can cost an organization $380. The security solutions offered by others clearly aren’t working. So not only do healthcare organizations of all sizes need the blockchain security solutions we’re building, we are also able to benefit them with minimum disruption to their operations. We can integrate with any IT system that a hospital could use. No need for a full EHR migration, no need for system downtime – providers can secure their patient data without even thinking of compromising the quality of care.

The pivot to security seems to be paying off. Several hospital chains reportedly have reached out to Keyqo and the company’s leadership has been developing awareness among Illinois podiatry clinics.

Rudnitsky seems optimistic about the future:

What we’re doing right now in the HCIT space is nothing short of revolutionary. The recent increase in healthcare blockchain companies shows exactly how forward-thinking we were when we started back in September. We’re the vanguard, bringing healthcare IT into the 21st century. The future looks bright for Keyqo.

What are your thoughts on Healthheart / Keyqo’s new direction? How can blockchain help secure healthcare providers’ patient records? Let us know in the comments below.


Images courtesy of AdobeStock, iStockPhoto

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